A mail order company which prefers to stay anonymous asked our service about the possibilities of improvement concerning product sales, time delivery or payment.They really want to expand their offer and improve the points on which people have problems. 

Introduction

This report will look at:

• Number of people who use mail order services
• Kind of products they buy and their frequency of purchase
• Reasons why some people do not use mail order services
• Customers feelings about mail order services
• Age and Sex to know the sample

 Findings

The online survey of 26 adults over age 23 was conducted Oct. 18. 61.5% of respondents are female, and most of them are students. The mail order survey shows that 52% use mail order service. 72.7% of respondents buy clothes, 45.5% buy CDs.In general, people said that mail order is practical. The low score for safety reflects the feeling that people do not feel confident with online payment. In fact, 45% of respondents think that mail order service is practical and at the same time, 35% of respondents think that mail order is not safe, they put the worse mark for this adjective.Concerning other people who do not use mail order, they represent 48% of respondents. The main reason is the fact that they can’t handle the product. Indeed, handling the product is a very important element in 88.6% of consumers buying decisions. However, 35.3% of them are willing to try mail order.The use of mail order has increased in the last 3 years, and this survey shows that people buy by mail order every two or three months. 28.6% of respondents buy by mail order every two months, and 28.6% buy every three months. 

Conclusion

We can say that the main problem in customer feelings are the unsafe payment, and the fact that they can’t handle the product. 

Recommendations

To improve the service, we have to concentrate on these two obstacles.About payment, we can accentuate the care taken for this problem, and concerning the fact that people can’t handle the product, we can establish an option which allows customers to return the product when it doesn’t correspond to theirs expectations.

This site proposes many links which allow you to directly access to the best shopping sites. You can find various categories of products such as books, computers, mobile phone, travel, concert, clothes and many good other categories of products.

You go to categorie of computers for example and a new page appears with a lot of computers brand which propose mail order services.

You can discover all kinds of shops and internet shopping sites where you can order from a huge range of products for delivery by mail in the United Kingdom.

There are in this site, many ideas for birthday, christmas, Valentines Days.

Ebay is a kind of mail order where people can sell or buy goods or services worlwide. eBay is the first online auction and shopping website. You can buy or sell clothes, DVDs, CDs, shoes, furnitures, and many other things.

Now, you can see in France an ad which explains that people can buy a TV ad to sell their goods. It has been on TV for one week, it is really new.

It is crazy, you can see your product on TV, however it must be very expensive to buy few minutes TV ads because people will increase auctions.

eBay really want to expand its offers, and propose to customers a new way for selling their goods. This allows eBay to attract more and more people.

It is a new idea very ingenious.

This company are many subsidiaries with the group “Relay”which is a distribution company. 3 Suisses is present in many foreign country like Belgium, Germany, Spain.

When you order at Club des Créateurs de Beauté, sometimes you will receive offers of 3 Suisses. It is a kind of sponsoring. This system allows brands to make itself known, and attract people to buy products. You receive offers by mail or by e-mail if customers give your e mail in their order.

Many companies ally with others companies to widen theirs offers.

This report shows that consumers buy products less expensive than in stores about 30 to 60% less.

In fact, in these websites, companies sell unsold products of stores which have closed down. It is product non delivery.

Espace max is one of these websites which propose this kind of products.

In these websites, there are schedules to respect : a sale can begin early in the morning and finish the following day late in the evening. And, most of the time, products are sold in two hours.

Websites have to respect brand image to not denigrate the brand despite lower prices.

Before Internet, this kind of sale, the “private sale” existed in form of show room, but now it expands to Internet. And, it is very good for brands because allows its to attract fashion consumers. Moreover, sales is not opened at everybody. People have to be sponsored to be “VIP of Net”.

It is a new way of selling and a new way of marketing.

To buy a product, it is very simple, every two days, you receive a mail with new promotions, and you can register you in the sale. Then, you order products which interest you.

You can watch the first page of the website following the link.

If you use this website to order, there is no problem, however in some forums, some people talk about problems such as problem of delivery.

It is drawbacks of mail order.

About the marketing, it is not usual because there is no really ads concerning this website. You can register you only through godfather. It is a kind of word of mouth. But, when you are registered, you receive many ads and promotions on your mail box.

 Mail Order companies use many ways to insist people to buy. In fact, you can receive mails each month with new promotions.You can buy trough Internet website where promotions are present. I will give you examples of mail next time.

I will show you examples of mail order companies advertisements.

 CCB celebrated his 20 years old and for this occasion, many promotion was presented: Watch this ad!! (Club des créatuers de beauté post).

Hello Everybody!

My blog consists to present a kind of marketing : The marketing of mail order. 

I present you the marketing of mail order.

Brand which are concerned : Club des Créateurs de Beauté, 3Suisses, La Redoute, Yves Rocher, etc.

Once upon a time…..